Games Industry International talked with Versus Evil GM Steve Escalante about the role of a publisher and what it means in the age of self-publishing. Click here to read the full article!
“Marketing and promoting a game, working with a PR team, finding the right ads, doing a whole bunch of different community things is a lot of work and a lot of time,” Escalante continued. “And it takes you away from developing the game. So most of these guys just want to create the game, and they’re happy to have someone else handle that.”
Escalante has met with dozens of companies and has found that attitude to be consistent across the board. While many of the developers he speaks with need funding (which Versus Evil can provide), the largest demand so far has been on the marketing and promotion side of things. “
